The 180 Story.
Over the past seventeen years, our team has worked with a wide variety of businesses and public sector organizations on a variety of projects including branding, awareness, positioning, social media, public relations, video, web, social and digital/email communications.
Luc Courtois has been immersed in the graphic design world for most of his life. His focus on a job well done has been instilled in him ever since his first agency job working on weekends for his father’s company at age 11. Luc’s father was a sign writer and owned a combined sign shop and advertising company in Toronto’s trendy Queen Street, back in 1972.
Intensely process-oriented, Luc’s love for strategy and design has parlayed into a successful career in advertising where he has worked at several top GTA firms on notable accounts such as Craven-A, Loblaw’s and the Toronto Blue Jays. Later settling in the Niagara Region, he opened his own agency with good friend, Rob Mather, and 180 Marketing was born.
Since then 180 Marketing has grown to be Niagara’s largest full service ad agency through his leadership, strategic thinking and his commitment to leading the way in the industry.
Lisa has been with the 180 Marketing team for over 10 years, having come to 180 as a Brock University Business Co-Op Student. After graduating with her Bachelor of Business Administration (Honours) Degree with a concentration in both Marketing and Human Resources, Lisa progressed through the company to her current position of General Manager, and an integral part of the senior management team.
As the General Manager, Lisa is 180’s in-house ‘jack of all trades’; from web programming to client management, copy writing, to marketing strategy and implementation and everything in between. Her hard-work, dedication and attention to detail benefit all our clients, and keeps the workflow at 180 running smooth. Lisa is instrumental in ensuring all timelines are met and coordinates all aspects of execution between the client and our production teams.
Senior Account Executive
With more than 30 years in the marketing industry, Bill’s experience in the real estate sector throughout North America is wide and varied The experience he brings to client’s developments is extensive, spanning all aspects of marketing, design, and account management services. It’s with this keen eye for design detail and a focus on strategy that he contributes to and is instrumental in the development of many successful communications campaigns.
Bill began his career as an Art Director and has worked on developments all over Ontario, Western Canada and in the United States. Bill is often called into problem developments that are not performing to their full potential.
Eric has 20 years of experience in communications and marketing. Eric also holds an MBA degree from the Schulich School of Business and BA from McGill University. He was a communications assistant for a local MPP for several years and worked in account management and administration in an agency environment for 15 years. Eric’s ability to understand the intricacies of any business has been a valuable asset to the 180 Marketing team in developing marketing strategies for our diverse client base.
This father of three can often be found in his spare time in the hockey arena as equipment manager, chauffeur and scheduler.
Business Development Manager
Martha Davison joins 180 Marketing as a leading executive in sales, and new business development. Gifted with a sharp mind, an innate ability to connect with others and an insatiable thirst for excellence, she brings over 20 years of experience driving sales and growth in the financial sector. Martha’s greatest strengths are her interpersonal skills, negotiation abilities, creativity, drive, leadership and team building skills. She’s quickly become a trusted partner to clients building strong relationships by offering marketing solutions that not only drive sales but sustainability and growth.
Cinematographer / Video Editor
Ryan studied broadcasting at Niagara College in Welland, majoring in film production. His keen eye behind the lens has resulted in a series of acclaimed short films while at school and after graduation. He was Director of Photography on a short horror film that won the cinematography award at the College’s award show. He was also cinematographer for a documentary called Behind the Concrete, about skateboarding and DIY skate parks across North America, winning best international short film at the Buffalo International Film Festival in 2012.
Ryan often gets creative inspiration from one of his favourite hobbies, gaming, focusing on titles that merge interactive gameplay with ingenious storytelling and impressive cinematics. He brings to the 180 team his unmistakable post production design and editing style, while he continues to develop his creative flair as a media maker.
Senior Strategy Advisor
Since the early days of the Internet, Jim has been an innovator in web marketing, technology and strategy. In 1990 he founded info DATA Marketing Research, specializing in competitive intelligence and electronic distribution of Statistics Canada data. Concurrently he launched eBO2, an online publishing company that licensed and distributed content over a propriety platform to over 300 ISPs worldwide.
When 180 Marketing saw the emergence of video as a powerful selling tool, Jim spent 18 months in R&D developing another propriety platform and business model called BODtv® (Brand On Demand Television), an online television network, content production, publishing and distribution system. Jim melds 25 years of experience, strategy and innovative use of technology to help our clients extend brand strategies to the internet.
Manager, Marketing & Communications
After making her mark on the vibrant fashion and beauty industries of New York and Toronto, Stefani brings over fifteen years of targeted marketing and public relations experience to 180 Marketing. Dedicated to building brand loyalty for clients, she has a proven track record of not only launching new products and concepts to mass audiences, but also ensuring they reach a broad spectrum of media platforms in broadcast, print, and online channels.
Her brand experience includes the New York Jets, Kiehl’s Since 1851, Goody, Giorgio Armani, BioTherm, Diesel, RW&CO, KORHANI home, Ford Models, FIJI Water, The Pen Centre, City of St. Catharines, Peace Bridge Duty Free and many more. As 180’s Manager, Marketing & Communications Stefani works with her clients to customize visionary branding and communications programs that influence buying behaviors, capitalize on market trends and shift reputations.
A graduate of Niagara College’s Graphic Design program, Kayla brings an abundance of design experience to the 180 team. Kayla has worked across a large spectrum of clients and companies within the marketing industry over the past seven years. Working within a vast array of industries from fitness to hospitality, from fashion to automotive, she brings her creative flair into what ever project is thrown her way. Inspired by the world around her, Kayla understands how to creatively bring designs to life to enhance and build a client’s brand.
Outside of the office, Kayla uses her creative energy in other ways. You can usually find her on her yoga mat or at the local baseball diamond, crushing out home runs.
Even with a wealth of experience in the advertising industry, Rob’s creative talents and innovative designs continue to unfold. A graduate of Humber College in graphic design with numerous years of experience as an art director throughout the Niagara Region, Rob’s keen eye and attention to detail add strength in developing outstanding designs, for print material, signage and the latest online initiatives.
Rob liked to golf, run, paint and travel, but most of these past hobbies have been put on hold since the birth of his son as paint brushes have been traded for pencil crayons, and he now schedules the bulk of his time on his sons’ agenda for lego building, reading Goosebumps books and becoming an expert on Skylander Giants, Swap Force & Trap Team.
Brainy and beautiful is how the Toronto media has described this dynamic talent. After obtaining her B.A. in Business Economics, Dyna began working in the Toronto fashion industry and since has worked on countless magazine editorials, advertisements and major retail catalogues. After moving to LA, she was immediately scouted by Vincent Cirrincione (Halle Berry’s manager) and had the good fortune to learn from highly acclaimed director Michael Mann in the Tom Cruise film Collateral, and has appeared in films such as The Harbinger, Choker, Green and others. Dyna has also appeared in commercials for L’Oreal, Trident, Hagen Daaz, Winners and Honda just to name a few. Dyna’s vast experience gives her another talent behind the camera as 180’s resident Producer.
As an Account Executive at 180, Dyna has successfully spear-headed a number of creative accounts that range from a national cosmetics brand to luxurious residential developments. Knowing what needs to be done, where and when is Dyna’s forte, which makes her a huge asset.
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