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Town of Fort Erie
180 worked with the Fort Erie Economic Development & Tourism Corporation to publish Fort Erie... Because! , a high-end, high-longevity magazine to promote economic development in Fort Erie.
To distance the magazine from typical economic development marketing, the concept was to present the piece in the style of a consumer magazine. The idea was to produce a magazine that would be prized as a "coffee table" book. Each spread needed to be highly visual and engaging. Content covered two themes to showcase the town's strengths: by highlighting successful businesses and the lifestyle advantages of locating in Fort Erie. 180 Marketing provided turnkey management of the magazine: • Business interviews • Research • Copywriting • Photography • Design • Print management