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Town of Fort Erie

180 worked with the Fort Erie Economic Development & Tourism Corporation to publish Fort Erie... Because! , a high-end, high-longevity magazine to promote economic development in Fort Erie.

To distance the magazine from typical economic development marketing, the concept was to present the piece in the style of a consumer magazine. The idea was to produce a magazine that would be prized as a "coffee table" book. Each spread needed to be highly visual and engaging.

Content covered two themes to showcase the town's strengths: by highlighting successful businesses and the lifestyle advantages of locating in Fort Erie.

180 Marketing provided turnkey management of the magazine:

• Business interviews

• Research

• Copywriting

• Photography

• Design

• Print management